1. About Your Privacy and This Privacy Policy

Your privacy is extremely important to us. We are constantly putting a great deal of thought, effort, tools, resources and procedures in place in order to protect and safeguard your privacy. This document is our "Privacy Policy" and it contains details on issues related to your privacy when using our services. This Privacy Policy applies to visitors to the public websites owned and operated by IheerU, the registered users of IheerU’s associated mobile and web application (collectively with the websites, the "Platform"), and to the Mental Health Guides that provide the Mental Health Guide Services ("Mental Health Guides"). It is intended to inform you of our policies, procedures and practices regarding the collection, use and disclosure of any information that you provide through the Platform.

The Privacy Policy does not apply to the collection and use of certain employment-related information. If you are a current or former IheerU job applicant, employee, owner, director, officer, or contractor, please contact us at sayhi@iheeru.com for the appropriate notice.

The Privacy Policy is part of our Terms and Conditions. The terms in the Privacy Policy (such as, but not limited to, "we", "our", "us", "Platform", and "Mental Health Guide Services") have the same meaning as in our Terms and Conditions document. When you use our Platform you accept and agree to both the Terms and Conditions and to the Privacy Policy. If you do not agree to be bound to the Privacy Policy you should stop using the Platform immediately or cease to provide the Mental Health Guide Services, as applicable. By accessing and using our Platform or providing the Mental Health Guide Services, as applicable, you affirm that you have read the Terms and Conditions and the Privacy Policy and that you understand, agree to and acknowledge all the terms contained in both of them.

2. Information Collection, Use, and Disclosure

Categories of Information Collected

To let us operate the Platform effectively and to let you use the Platform, including the Mental Health Guide Services, we may collect, use, and store the information described below. We also disclose certain information to third parties, as described further below. The information we collect is received directly or indirectly from you and generated in the course of your use of the Platform. The data we collect is not used for any other purposes except as specified in this Privacy Policy.

Visitor Data: IheerU collects, uses, and stores data regarding user visits to its website and use of the IheerU application ("Visitor Data"), including the particular pages visited or viewed by the user, the amount of time the user spent on the website or application, website errors experienced by the user, visits to the IheerU "FAQ" page, and information about the browser or device used to access the website and application, such as the user’s mobile device ID and geolocation through IP address. These practices apply to users who visit pages for prospective new customers as well as those who visit pages for prospective Mental Health Guides.

Onboarding Data: In addition to the questionnaire responses provided by users (including Mental Health Guides) in the process of initial registration, IheerU collects, uses, and stores certain additional data from users during the onboarding process ("Onboarding Data"). This data includes the pages viewed by the user, whether the user clicks the "Get started" link to begin completing the questionnaire, and whether the user responds to any of the questionnaire prompts.

Account Registration Data: IheerU collects, uses, and stores certain information in connection with the account registration process, such as whether users registered using their Facebook or Google profiles, and whether a user verifies their reported email address or phone number ("Account Registration Data"). IheerU also assigns each user (including Mental Health Guides) who creates a IheerU account an anonymized, randomly-generated client ID.

Transaction Data: IheerU collects, uses, and stores certain information regarding payment for its services by users and related transactions on its website, such as whether a user completed payment for IheerU’s services, signed up for IheerU’s services using a trial offer, canceled or otherwise ended a trial, or completed a request to receive financial aid for IheerU’s services ("Transaction Data").

Login Data: IheerU collects, uses, and stores data regarding logins to IheerU’s Platform by registered users (including Mental Health Guides) and activity conducted during that log in such as when a user logs in, the number of messages received or sent through IheerU’s website or app during that log in, and whether a user has been assigned, started, or completed a counseling goal ("Login Data"). Login Data does not include the content of any messages sent or received by users or the content of any counseling goals.

Counseling Session Data: IheerU collects, uses, and stores certain general data regarding user counseling sessions such as whether a live session has been scheduled by the user, whether a Mental Health Guide or user joins a scheduled session, when a counseling session began and ended, and whether a counseling session was canceled or re-scheduled.

Customer Data: IheerU collects, uses, and stores certain data from users that have signed up for IheerU’s services such as a user’s self-reported name or nickname, age, e-mail address, phone number, and emergency contact information ("Customer Data").

Mental Health Guide Data: In order to credential, recredential, run checks and pay Mental Health Guides, IheerU collects, uses, and stores certain data from Mental Health Guides. This data includes information such as the Mental Health Guide’s name, e-mail address, and phone number, address, NPI number (if applicable), CAQH number (if applicable) and education and job history ("Mental Health Guide Data").

Communications Data: IheerU collects, uses, and stores communications between users and Mental Health Guides on the Platform, and communications between users and IheerU’s customer service team ("Communications Data").

Public and Other Data: IheerU may collect, use, and store public data, such as if you post a review about us on social media, and other data, such as if you voluntarily subscribe to a promotion.

Protecting this information is important for us. Other than in the ways detailed in this Privacy Policy, we will never use or disclose any information unless you requested or approved us to do so.

Purposes for Which Information is Used

We may use the information we collect for one or more of the following purposes:

Communication with you

○ To contact you or provide you with information, alerts and suggestions that are related to the Platform.

○ To verify your identity.

○ To complete an activity you requested, such as register for the Platform or obtain more information.

○ To reach out to you, either ourselves or using the appropriate authorities, if we have a good reason to believe that you or any other person may be in danger or may be either the cause or the victim of a criminal act.

Delivery of services to you

○ To create your account on our Platform and let you log in to your account and use the Platform.

○ To manage your account, provide you with customer support, and ensure you are receiving quality service.

○ For billing and transaction processing purposes.

○ To match users with Mental Health Guides and facilitate the Mental Health Guide Services.

○ To provide, support, personalize, and develop our Platform and the Mental Health Guide Services.

Administration and improvement of services

○ To supervise, administer and monitor the Platform.

○ To measure and improve the quality, effectiveness and delivery of our services.

○ To detect, investigate, and protect against security incidents and other malicious, fraudulent, or illegal activity.

Customization and marketing

○ To advertise and market the Platform and Mental Health Guide Services to potential users and Mental Health Guides, including to display reviews or testimonials that are publicly posted in our marketing.

○ To personalize website experience and to deliver content and product and service offerings relevant to individual interests, including targeted offers and ads through our websites, third-party sites, and via email or text message.

Compliance with law

○ To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.

○ To comply with applicable state and federal laws, including, but not limited to laws related to protecting client and public health and safety.

Other uses with consent

○ Any other purpose with your consent.

We use your information for the above business and commercial purposes, which serves as our legitimate interest. Our legal bases for processing information are your consent, performance of a contract and pre-contractual measures, complying with a legal obligation, protecting the vital interests of another, or for other legitimate interests.

Purposes for Which Information is Disclosed to Third Parties

Information about you may be disclosed to third parties for one or more of the following purposes:

For business purposes and advertising: We may share a user’s information with a Mental Health Guide and a Mental Health Guide’s information with a user only as necessary for facilitating the Mental Health Guide Services. We may also share your information with vendors and service providers, including our data hosting and data storage partners, analytics and advertising providers, and vendors providing technology services and support, payment processing, and data security. For example, we use Stripe for processing payments. For more information, see Stripe’s privacy policy at: https://stripe.com/privacy. We also may share information with professional advisers, such as auditors, law firms, and accounting firms.

With your direction or consent: We may share your information with third parties if you request or direct us to do so.

With affiliates within our corporate group: We may share your information with any subsidiaries or parent companies within our corporate group.

Compliance with law: We may share your information with a court, a regulatory entity, law enforcement personnel, or pursuant to a subpoena, to comply with applicable law or any obligations thereunder.

In the context of a transaction: We may share your information in connection with an asset sale, merger, bankruptcy, or other business transaction.

For other business reasons: We may share your information to enforce any applicable Terms and Conditions and Terms of Use, and to ensure the safety and security of the Platform and our users.

For other commercial reasons: We may share your information to advertising partners, such as information gathered through cookies and tracking technologies, to streamline your advertising experience. We may also display your public content, such as a review or testimonial, to other potential users to market our services.

Note that if you make any information publicly available on the Platform, anyone may see and use such information. You should be careful about what information you choose to make public. We do not sell consumers’ personal information for monetary consideration.

3. Opting out of Marketing Communication

You can opt out of receiving email marketing by unsubscribing using the unsubscribe link provided in all of our marketing email communications.

4. Cookies and Web Beacons

Like many websites, we use automated technologies, such as "cookies" and "web beacons" (also known as pixels), to collect information. A "cookie" is a small data file that is transferred to your computer's hard disk for record-keeping purposes. We collect cookies that are necessary for the Platform to function, cookies that enhance the Platform’s performance, and cookies used for third-party tracking. A "web beacon" is a tiny and sometimes invisible image or embedded code, placed on a Web page or email that can report your visit or use to a third party. Web beacons are typically used by third parties to monitor the activity of users at a website for the purpose of web analytics, advertising optimization, or page tagging. Additional information regarding web beacons is available on Wikipedia.

You can change your browser's settings so it will stop accepting cookies or to prompt you before accepting a cookie. You can better learn about cookies, including how to revoke consent, at the following websites:

https://www.allaboutcookies.org/

www.youronlinechoices.com/uk/your-ad-choices  

www.networkadvertising.org/choices  

www.aboutads.info/choices    

Use of Cookies, Web Beacons, and Similar Technology for Analytics

We may use third party cookies for the purposes of web analytics, attribution, and error management. Our Platform may use vendor services that use cookies, web beacons, and similar technology to collect and store anonymous information about you, including when you pay for services, load a page, indicate that you heard about us on television, sign up for services, enter your payment information (but the payment details are not disclosed), start the intake questionnaire, and your response as to the referral source to the Platform.

Our Platform also uses analytics vendors to collect information (for example, Visitor Data and Onboarding Data) about user actions on our websites for purposes of analytics and analysis of certain Platform usage. For example, we may use Google Analytics. For more information on how to opt-out, see this website: https://tools.google.com/dlpage/gaoptout

Use of Cookies, Web Beacons, and Similar Technology for Advertising Networks

You and others may see certain ads for our services or for the Platform on other websites because we participate in ad networks. Ad networks allow us to target our messaging to users through demographic, interest-based, and contextual means. These networks track individuals’ online activities over time by collecting information through automated means, including through the use of cookies, web server logs, and web beacons. The networks use this information to show advertisements that may be tailored to an individual’s interests. The information our ad networks may collect includes information about your visits to websites that participate in the relevant ad networks, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our websites and on third-party websites that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts and assists other websites and advertising partners to find you or people like you on different platforms, including social media websites.

5. Social and General Information Tools

We use several publicly-available tools and information exchange resources, such as (but not limited to) a blog, a Facebook page, a Twitter account, and others (collectively "Social and General Information Tools"). Any information you provide or share while using Social and General Information Tools may be read, accessed, collected by that site and users of that site according to their Privacy Policy.

6. Phishing

Online identity theft and account hacking, including the practice currently known as "phishing", are of great concern. You should always be diligent when you are being asked for your account information and you must always make sure you do that in our secure system. We will never request your login information or your credit card information in any non-secure or unsolicited communication (email, phone or otherwise).

7. Links

The Platform may contain links to other websites, services or offers which are owned, operated or maintained by third parties. If you click on a third party link, you will be directed to that third website or service. The fact that we link to a website or service is not an endorsement, authorization or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not have control over third party websites and services and we do not have control over their privacy policies and terms of use.

8. Security of Information

While using any Internet-based service carries inherent security risks that cannot be 100% prevented, our systems, infrastructure, encryption technology, operation and processes are all designed, built and maintained with your security and privacy in mind. We apply industry standards and best practices to prevent any unauthorized access, use, and disclosure. However, no system can be completely secure, and the safety and security of your information also depends on you. You are responsible for any information provided to or shared through our services and should notify us if you believe there has been a compromise of security involving us. We will keep your information for the time necessary to fulfill the purposes stated above or as otherwise authorized by law. Your connection will be through and to servers located in the United States or Canada, and all information you provide will be processed and maintained in our web servers and internal systems located within the United States or Canada. By using the Services, you authorize and specifically consent to the transfer of personal information to the United States or Canada.

9. Service Providers

We may employ third party companies and individuals to facilitate our Platform, to perform certain tasks which are related to the Platform, or to provide audit, legal, operational or other services for us. These tasks include, but not limited to, customer service, technical maintenance, monitoring, email management and communication, database management, billing and payment processing, reporting and analytics. We will share with them only the minimum necessary information to perform their task for us and only after entering into appropriate confidentiality agreements.

10. Consumer Rights

If certain privacy legislation applies to you, you may request to correct, amend, access, or delete your personal information. These requests can be made by contacting us on our website or by emailing sayhi@iheeru.com. We will not discriminate against you for making a privacy request or asserting privacy rights. To protect your privacy and security, we may take reasonable steps to help verify your identity before granting your request. We may also take steps to verify any authorized agent making a request. If such privacy legislation applies to you:

• Access and Correction

You have the right to request access to or correction of your personal information.

• Right to Request Disclosure

You have the right to request that we disclose the following to you: the categories of personal information we have collected about you; the categories of sources from which the personal information is collected; the business or commercial purpose for collecting personal information; the categories of third parties with whom we share personal information; and the specific pieces of personal information we have collected about you.

• Right to Request Deletion

You have the right to request that we delete any personal information about you.

• Other Rights

You have the right to restrict processing of information, to data portability, and to object to processing, and rights related to automated decision making such as profiling.

• California Shine the Light Disclosure

Under California’s “Shine the Light” law, California residents who provide personal information to us may request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.

• Do Not Track

DNT is a feature offered by some browsers which, when enabled, sends a signal to websites to request that your browsing is not tracked. We do not currently respond to DNT requests.

11. Children's Privacy

We do not knowingly collect or solicit any information from anyone under the age of 13 or knowingly allow such persons to become our user. The Platform is not directed and not intended to be used by children under the age of 13. If you are aware that we have collected Personal Information from a child under age 13 please let us know by contacting us and we will delete that information.

12. Compliance with Laws and Law Enforcement

We cooperate with government and law enforcement officials to enforce and comply with the law. We may disclose information necessary or appropriate to protect the safety of the public or any person, to respond to claims and legal process (including but not limited to subpoenas), and to prevent or stop activity that may be illegal or dangerous. You should also be aware that Mental Health Guides may be obliged to disclose information to law enforcement or other authorities to conform to their professional and legal responsibilities. Specifically, and without limitation, you should be aware that the law requires mental health professionals to disclose information and/or take action in the following cases: (a) reported or suspected abuse of a child or vulnerable adult; (b) serious suicidal potential; (c) threatened harm to another person; (d) court-ordered presentation of treatment.

13. Changes to the Privacy Policy

We may update this Privacy Policy at our sole discretion. The date of the last revision of this policy appears at the end of this page. We encourage you to periodically review this page for the latest information on our Privacy Policy and practices. Regardless of changes to our Privacy Policy, we will never use the information you submit under our current privacy notice in a new way without first notifying you, such as by posting the current version on this page or as otherwise required by law.

14. Contacting us

If you have any questions or concerns about this Privacy Policy or our privacy-related practices, please contact us by clicking the "Contact" link at the bottom of any page in our website. Information collected by us is controlled by the following:

IheerU Digital Solutions, Inc.

5519 Marine Drive, West Vancouver

British Columbia, Canada

sayhi@iheeru.com

Last updated: August 5, 2021

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